"Great Gatsby" Bumped to Summer 2013

Keep waiting, kids!

Warner Bros. has made a surprise decision to bump Baz Luhrmann's sparkling 3D adaptation of "The Great Gatsby" from this Christmas to sometime next summer, a move the studio says is meant to give "Gatsby" the commercial attention it deserves. This year's Holiday box office gauntlet is particularly crowded with cash-grabs and Oscar-bait, though "Gatsby" seemed like an obvious Best Picture contender and the likeliest WB title to go all the way. The first trailer is a real dazzler, serving up period glamour and 1% melodrama in spades, not to mention spotlighting Leonardo DiCaprio as a preeminent Best Actor strong shot and Carey Mulligan giving all kinds of romantic Old Hollywood goo-goo eyes.

While the director's wildly unique "Moulin Rouge!" was released in May and managed to revive momentum to figure prominently in that year's Oscar race, anytime a studio bumps a presumed Oscar power player to the opposite side of the release schedule it is generally thought of as fishy. Paramount proved an exception to the rule with "Shutter Island," which the studio pushed from October to February just several short weeks before its planned opening. The movie wasn't an Oscar player, but it did gangbusters at the box office and registered with cinephiles as one of the director's finest films.

"The Great Gatsby" is being pitched as broad commercial entertainment for sophisticated adults, so a move to summer could turn out to be brilliant counter-programming against Superman and his homeboys. What we've seen so far of "Gastby" has given us plenty to gush over, but you better keep a cork in it and sit tight for pretty much a year because all the glitters in the trailer below is probably gonna be it for a good, long while.